Marketing Strategies for Challenger Firms

http://nrao-mgmt-smi-handbook.blogspot.com/2008/08/marketing-strategies-for-challenger.html


Frontal
Flank
Encirclement
Bypass
Guerilla

Marketing firepower

Principles of Management - SRTD

Principles of Management

http://knol.google.com/k/narayana-rao-kvss/-/2utb2lsm2k7a/24#

The article contains list of principles identified by Koontz and O'Donnell.

Brief explanation is given for only principles in the planning function.

Leadership Theories - SRTD

SRTD = Suggested Revision Topic for the Day

Theories of Leadership: A Brief Introduction
http://knol.google.com/k/narayana-rao-kvss/theories-of-leadership/2utb2lsm2k7a/25#

The article covers

Trait theories
Exchange theories
Transformation theories
contingency theories
Synthesis

Set of Revision Articles on Google Knol - A Wiki

I started posting a series of articles on Google Knol to serve as the basis of revising MBA course topics.

Google Knol being a wiki platforms, readers can edit the article and improve it. To edit the article you have to press the edit button at the top at the right hand side, do the editing and then press save at the top at the left hand side. The edit needs to be approved by the author before it becomes public.

You can give any suggestions within the comment block available at the bottom of the article.

I request all readers to contribute their knowledge of the topics especially from their postqualification experience and improve the articles and make them more useful to collegues in the profession and new comers.

Suggested topic for today's reading.

Concepts of Corporate and Business Strategies: Historical Evolution

http://knol.google.com/k/narayana-rao-kvss/concepts-of-corporate-and-business/2utb2lsm2k7a/56#

If you want to read one more:

What is Business Strategy?
http://knol.google.com/k/narayana-rao-kvss/what-is-business-strategy/2utb2lsm2k7a/45